> ## Documentation Index > Fetch the complete documentation index at: https://docs.userpilot.com/llms.txt > Use this file to discover all available pages before exploring further. # Create an NPS > Create and launch Net Promoter Score (NPS) surveys in Userpilot to measure customer loyalty, identify promoters and detractors, and track sentiment over time. ## Overview Net Promoter Score (NPS) is a widely used metric in the SaaS industry for measuring customer satisfaction and loyalty. It helps businesses understand how likely their customers are to recommend their product or service. The score is gathered through a simple survey question asking users to rate their likelihood of recommending the product on a scale from 0 to 10. Responses are then categorized to provide actionable insights. NPS survey example asking how likely a user is to recommend the product, on a 0-10 scale. ## Use Cases * Measure overall customer satisfaction and brand loyalty. * Identify unhappy users and take proactive actions. * Track customer sentiment over time and measure improvements. * Optimize the user experience by targeting specific groups. ## Creating and customizing the NPS First, go to **Feedback > NPS** from the navbar, and click **Create NPS.** Empty NPS state prompting users to click Create NPS in Userpilot. ### Setting up the NPS question The default NPS question follows the industry-standard format: **"How likely is it that you would recommend \[Company/Product] to a friend or colleague?"** You can personalize this question by inserting dynamic variables such as the user's name or company. NPS survey question settings, including low/high score labels and the Ask Me Later label. ### Adding a follow-up question Encouraging users to provide additional context helps in analyzing feedback. There are two types of follow-up questions: * **Universal:** A single follow-up question regardless of the score. * **Score-Based:** Different follow-up questions based on the score given. For better insights, open-ended follow-up questions are recommended. Follow-up question settings for an NPS survey, with Universal and Score-Based options. ### Thank You Message You can add a **custom thank you message** after submission, which can also be score-based to personalize the experience further. Thank you message settings for an NPS survey, with header, subheader, and close label fields. ## Styling the NPS Once the NPS survey is created, you can style and configure its appearance to match your branding. NPS style settings for general colors, text, box and border, and progress bar. ### General Settings * **Primary & Background Colors:** Customize colors to align with your brand. * **Logo:** Add your company logo for brand consistency. ### Text Customization * **Font Family & Text Color:** Adjust typography for readability and style. ### Box & Border Options * Choose between Shadow or Solid border types and adjust width, intensity, and corner radius. ### Progress Bar * **Types:** Choose between a **Bar** or **Ball** indicator. * **Color:** Set a custom color to match the theme. ## Mobile Preview You can preview how the survey looks on mobile and web platforms to ensure optimal responsiveness and user experience. NPS survey preview toggle between desktop and mobile views. ## FAQs No, each Userpilot account is limited to **one active NPS survey** at a time. This ensures consistent feedback collection and prevents survey fatigue among users. If a user changes their score before submitting, only the final selection is recorded. Yes! You can integrate with tools like **HubSpot, Salesforce,** or **Webhooks** to sync responses. [For any questions or concerns please reach out to **support@userpilot.com**](mailto:support@userpilot.com)